Essentials to Grief Transformation

Full brand identity, logo, and website development for Essentials to Grief Transformation
I designed a symbolic butterfly mark for Essentials to Grief Transformation — a grief counselling and coaching practice. I created the “E2G” initials flowing through elegant butterfly wings to represent metamorphosis from grief to renewal, using navy and deep purple to convey empathy, spirituality, and healing.

Client Project — Health & Wellness / Grief Counselling Role: Logo Design & Brand Identity

The Essentials to Grief butterfly mark: a crouching figure with colourful butterfly wings in blue, pink and orange on a black background.
Essentials to Grief — Primary logo mark
A grey hoodie, grey t-shirt, letterhead, envelope, coffee mug, pen and notebook printed with the Essential 2 Grief Transformation logo.
Essentials to Grief — Branded merchandise suite
A charcoal t-shirt printed with the Essential 2 Grief Transformation logo in white, beside a notebook, stationery and a mug on a wooden desk.
Essentials to Grief — Apparel applications

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