My Biz Info

I conceived and designed MBI (My Business Info) — a concept platform pitched to the City of Airdrie as a free, municipality-funded local business directory. I led the full brand identity, logo design, and dashboard UI design. The platform included a membership model and affiliate marketing strategy and was well received by municipal stakeholders.

Personal / Concept Project — Municipal Tech Platform

Role: Brand Identity, Logo Design & UI/UX Dashboard Design

Collaborator: Lindsey Coyle

The MBI logo: white striped MB lettering with an information mark, on a black circle.
MBI Logo- Wrapped with dark background
Members Dashboard concept: a navy sidebar with the MBI logo and profile photo, a Business Profile form with name, category, email, phone, website, address and description fields, and a yellow Choose a File button.
Initial Dashboard concept
MY Biz Info brand mood board: colour palette of navy, gold and light navy, typography, UI components, my role (brand identity, UI/UX design, strategy, pitch) and design inspiration.
MY Biz Info mood board: city photos, colour palette, members dashboard, local business photos, typography and design concept tiles such as geo-targeting, loyalty rewards and membership model.

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