Pin The Diner

Pin The Diner is a mobile app concept I created to help people discover and share the best-reviewed local restaurants. Powered by real-time listings, it lets users pin their favorites right on interactive maps, share spots with one tap (like Google Maps integration), and explore recommendations socially.

The logo? A classic diner cloche atop a simple boat hull, with gentle ripples spreading outward — celebrating that perfect moment when amazing food and service arrive, then watching those great experiences ripple out to spark more discoveries, repeat visits, and shared favorites. Simple, meaningful design that captures lasting local love.

Personal / Concept Project Role: App UI Design, Logo & Brand Identity

Pin The Diner app concept: a search bar and Share on Google Maps button above a city map pinned with red diner cloche markers, and a cranberry band of stickers and a bookmark below.
App concept for discovering & pinning best-reviewed restaurants
A hand holding a magnifying glass over a paper city map pinned with diner markers, beside Pin The Diner stickers and a bookmark with a red tassel.
Pin The Diner – Tangible social sharing tools for favorite dining spots
User persona Sarah Mitchell, The Local Food Explorer, age 32 in Calgary, a marketing coordinator, with goals, pain points, behaviour and a quote about finding local spots.
User persona — Sarah Mitchell, The Local Food Explorer
Pin The Diner brand colour palette: deep cranberry, warm beige, dark grey, burnt orange and forest green, with an off-white and a red tassel accent.
Brand colour palette — Deep Cranberry, Warm Beige & accent tones

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